Marketing tips to grow your brand on Instagram

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It’s not anymore a trade secret that your brand’s presence on Instagram is as important as it’s a presence on other social media platforms. It’s a social media platform with over 500 million users which provides a great marketing platform to reach customers from any corner of the world.

In order for a successful marketing campaign, you need to increase your following on a steady and consistent basis. After all, the more people will result in more engagement which will improve your sales or will ultimately help your brand achieve its target efficiently.

  1. Utilize free Instagram tools to it’s full potential

Instagram just after its acquisition started following Facebook’s path of differentiating personal profiles and business ones. The business profiles come with few more additions such as a call to action, which enables users to call, email or text the business directly from their Instagram page. Along with a call to action, Instagram also introduced an analytics tab for these profiles calling it “Insights”, giving this business a chance to improve by having a look at their impressions and engagement data.

So, if you are a growing business then you might want to turn your profile to a business profile and to take advantage of these features.

The more you understand how your audience interacts with you the better you can serve them.

      2. Cross promote your profile

Are you popular enough on twitter but Instagram is not quite your place right now then you might want to try to turn your Twitter followers to your Instagram followers? Then why don’t you invite them to like your page on Instagram? Promote your posts on your social media account and try them to attract to your Instagram profile as they are already interested in your offerings it will be easy for you to attract them even to a new network without many efforts.

But why it’s important to be connected with your customers everywhere? The answer is simply because everyone is not active everywhere every time so you might don’t want to lose some profits because you were not passionate enough.

  1. Don’t overwhelm your audience

You want to post enough that your brand stays relevant, but posting a lot isn’t going to solve any of the problems. Because posting so frequently is going to irritate your audience and if your audience is only getting irritated then what’s the whole point of posting.

Post twice a daily and something new and creative then later you can try to reduce it to one post daily and when you have crossed the threshold be being a small brand then you should just post once in two days which will be relevant. Even you can start to experiment with some new patterns and can analyze which one is working better.

  1. Interact with your followers

Taking out two seconds to reply to a comment is not going to harm you but is gonna make your followers happy and a happy follower base will benefit your brand only. This simple thing can create a loyal customer as well turn them into your promoter also.

Also, try out some nice tricks where people will interact with your posts because you know it’s gonna help your brand only.

  1. Use creativity

Being creative with your posts is the best way to connect with your audience. It’s much more effective than posts which looks like direct advertisements. Try to connect with your audience with some funny relevant posts that will make them feel a sense of connection and sometimes it creates a sense of trust also.

So, these were few tips that would help you grow your brand efficiently but in the end, it’s you who have to do all the work and we can just wish you luck that you should succeed in what you have planned for your business.

Categories: insta

What is missing on Instagram? What are Instagram’s weaknesses ?

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Instagram has become the best social networking sites in today’s time. Instagram may be the best in every aspect but still, there are some glitches that need improvement. In this article, we will take a look at all the missing things or the weakness of Instagram.

The conclusion has been made by keeping in mind the user journey and in what ways does it lacks to satisfy the user completely.

  • The first and foremost problem that most of the users complain about is that Instagram is only supported by IOS and Android. Any other users like blackberry or windows cannot use this application in their smartphone. This also is a disadvantage for the marketers as they are unable to target all the devices and hence cannot reach some of them.
  • The photo-sharing app doesn’t guarantee you that your image is free from being used by someone else, hence the photos lose their copyright. Hence one must be very careful before letting your image out to the world.
  • The various filter that is available on Instagram is a positive aspect but it can have a negative effect for all those users who are being manipulated by showing a highly edited picture of a product which turns out be different in real after purchasing.
  • Many users have come forward to fake pages of product sellers on Instagram and have got trapped into frauds by paying them and not getting their product delivered. Instagram should get a hold on such pages and prevent them from ruining the user experience.
  • It becomes very hard for the user to sometime search for a page or person by their username as they cannot be found if they haven’t typed the correct username. Hence it can sometimes become very difficult to find some users.
  • As Instagram is said to be a visual platform but the same can sometimes prove to be a drawback as your content can be easily plagiarized by just taking a screenshot. So it is necessary for Instagram to keep a check on Screenshot and not allow to take one or if taken should notify the owner for the same.
  • Tagging a person who has a private account makes no sense as they are not able to have a look at the post and this can even lead to misuse of their username by tagging you.
  • Instagram ads are quite expensive and at the same time, our data is been sold to people to learn and get to know their target audience and use that to increase their sale. Hence our data is not that safe we think they are. This makes me realize that nothing comes for free.
  • It needs a good internet connection otherwise it takes time to loads things. Sometimes you even have to refresh to update the likes and comments on your post.
  • We don’t get notified when a new IG video is added by the person we are following.

These were some of the problems that most of the Instagram users face today. It may be comfortable for some and I agree that most of us are besotted by Instagram but still, there are some things on which Instagram should work on to improve the User journey.

Categories: insta

11 tips to eat cheap on your trip

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Food is an integral part of many cultures around the world. Going to another country and not tasting the local dishes, instead of what we are used to eating, is wasting one of the best traveling experiences of our lives.

There are many backpackers who choose to cook every time, which is not bad if you are looking to save money, but that would imply at the same time not spend trying new things. Go to Spain and not pay to savor the famous paella? I do not think it’s a good travel plan.

On the other hand, it is understood that a backpacker cooks constantly, and is that if he spends his time eating in restaurants, he will be left without a penny in the blink of an eye.

Many of my friends assume that I, as a backpacker, spend my time cooking in the hostels and that this is the law of stone. In fact, I do not consider myself very fond of cooking, especially when it comes to cooking in hostels with a lot of other guests who also do the same. Having said that, it is possible to eat on the street without feeling that you squandered the money.

I want you to take note of the following tips that I am going to offer you, whose purpose is to help you in general terms to spend little on the subject of food:

1- Visit the street food stalls

In many destinations in the world, especially in Asia, you will find infinities of rolling food stalls, where food is prepared in front of you. You can get to taste a delicious Thai pad in Thailand for only $ 1, a price you would hardly pay at a restaurant. The attractiveness of eating in these positions is how cheap it is and they are not usually untidy as one imagines it. hack Instagram!!

2- Take a tour of the market

The ubiquitous public markets (I must admit that it is one of my favorite places in a city) are the favorite spots where you will enjoy eating at ridiculous prices. But neither should we be wrong, because just as there are markets that are neat, there are still those who lack cleanliness and it is almost certain that the food will leave much to be desired. It is never too much to ask locals which market is recommended for your stomach and pocket.

3- Choose a hostel that offers breakfast

The rule of staying in a hostel in these times is that breakfast is included, but still, you will find one or another that do not offer it. When I talk about a hostel breakfast, imagine something as basic as a pancake with ham and an orange juice, although the type of breakfast and the rations are different in each lodging. A well-loaded breakfast (with charged I mean that it will leave you full) is ideal to start the day with the maximum energies.

4- Use tourist cards

Most people think that tourist cards only grant discounts in transport and when accessing the attractions of a city. The truth is that the range of discounts applies to many other things, including eating in restaurants. Some even have discounts of 10% -20%, but sometimes these discounts can be up to 50% as long as you use your tourist card.

5- Search the menu of the day

Many restaurants tend to advertise on a blackboard the menu of the day (it is almost always lunch), where you have the choice of choosing between several dishes at an economical price. Before going to a place that offers a daily menu, find out what the dish is and if there is a cost or extra tax for services.

11 tips to eat cheap on your trip

6- Take advantage of the buffet

Eating in a buffet-type place gives great value to your money, based on the fact that you will eat everything that is available as many times as you want. It is a great option for those who want to fill up for a good part of the day, without resorting to buying snacks (or snacks) in a timely manner.

7- Avoid eating in tourist areas

Why do I say this? It is obvious that the tourist points are to make money at the expense of the traveler, and therefore the costs will be as high as possible. To make the panorama more disadvantageous, the portions of food of the tourist places is smaller and the quality does not compare to that of the restaurants visited by the local people.

8- Eating at airports is synonymous with expensive

If you thought that eating in a tourist area is going to cost you too much money, at airports the matter is worse. I see the airports as something to eat something light and try to take snacks (cookies or chocolates) in my backpack for when I’m hungry.

9- Go on a picnic

A picnic is another form of saving that never goes out of style. Go to the supermarket and buy what is necessary (sweets, yogurt, fruits, bread, etc.) to make a good meal, accompanied by a drink and go to a park is not complicated. More profitable comes out if you do it in countries that are expensive to travel.

10- Share the meal with Meal Sharing

Personally, this website is one of the best ideas to try foreign cuisine without incurring expenses. It consists of promoting cultural exchange by uniting hosts and diners at the same table, where each participant of the meeting brings a plate of food of your choice. Everything happens in a great atmosphere of camaraderie. The United States and Europe have the largest user participation, although Latin America has gradually increased the list of members.

11- Do not get rid of water bottles

While getting bottled water today is not more expensive than a soda or an energy drink, buying a bottle of water every time you are thirsty is adding to the list of expenses. I recommend that you carry a refillable bottle and fill it with tap water (ask first whether it is safe to drink it or not).

I will not deny that often in my travels I go to a restaurant and I give my tastes asking for a dish that would bother more than one because of how expensive it is, but it is not that I make it a routine because then I would be displaced quickly. I guarantee that if you put into practice the 11 recommendations of this post, you can find the balance between eating well, beautiful and cheap.

Do you have any other advice that you think I overlooked? How do you save money with food when you travel?

Categories: tips